Privacy Policy

Rivers Dentistry is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us through various channels including SMS messaging.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Schedule an appointment
  • Fill out forms on our website
  • Contact us via phone, email, or text message
  • Sign up for newsletters or SMS notifications
  • Create an account on our patient portal

This information may include:

  • Name and contact information (address, email, phone number)
  • Date of birth
  • Insurance information
  • Medical and dental history
  • Payment information
  • Communication preferences

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

  • IP address
  • Browser type and version
  • Pages visited and time spent on pages
  • Referring website addresses
  • Operating system

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our dental services
  • Schedule and confirm appointments
  • Process payments and insurance claims
  • Communicate with you about your treatment, appointments, and our services
  • Send you appointment reminders and follow-up messages
  • Respond to your inquiries and provide customer support
  • Send newsletters, promotional materials, and other information (with your consent)
  • Comply with legal obligations and protect our rights

SMS Messaging and Consent

If you opt-in to receive SMS messages from Rivers Dentistry, you consent to receive text messages including appointment reminders, promotional offers, and customer care communications.

Important SMS Privacy Protections:
We will not share or sell your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

You may opt-out of SMS messages at any time by replying STOP to any text message you receive from us. Reply HELP for assistance. Message and data rates may apply. Message frequency varies based on your communication preferences and appointment schedule.

Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We may share your information with third-party service providers who perform services on our behalf, including:

  • Payment processors
  • Insurance verification services
  • Appointment scheduling platforms
  • Email and SMS communication services
  • Website hosting and analytics providers

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities, including to meet national security or law enforcement requirements.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our practice, your information may be transferred to the acquiring entity.

With Your Consent

We may share your information for any other purpose with your explicit consent.

HIPAA Compliance

As a healthcare provider, we comply with the Health Insurance Portability and Accountability Act (HIPAA) regarding the use and disclosure of your protected health information. For more information about how we handle your protected health information, please request our Notice of Privacy Practices.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights and Choices

You have the right to:

  • Access, update, or delete your personal information
  • Opt-out of marketing communications
  • Opt-out of SMS messages by replying STOP
  • Request a copy of the personal information we hold about you
  • Restrict or object to certain processing of your information

To exercise these rights, please contact us using the information provided below.

Children’s Privacy

Our services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have collected information from your child, please contact us immediately.

Cookies and Tracking Technologies

We may use cookies and similar tracking technologies to enhance your experience on our website. You can control cookie settings through your browser preferences.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

Rivers Dentistry
2005 Arbor Park Drive
Carbondale, CO 81621

Phone: 970-963-3013
Email: info@rivers-dentistry.com

Terms and Conditions – SMS Messaging

If you consent to receive SMS from Rivers Dentistry, you agree to receive customer care text message SMS from us.
Reply STOP to unsubscribe; Reply HELP for help; msg & data rates may apply; Messaging frequency may vary.

By providing your mobile phone number and opting in to our SMS program, you acknowledge that you have read and agree to these terms and our Privacy Policy.

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